FB Solution 法念食品

Have you ever wondered where your favorite cafe chain receives their delicious pastries?

Wanting to start your own business, but don’t know where to get your baked goods from? What you need is the master key to unlock the vault of France’s artisanal secrets, so you too can be dishing out Taiwan’s best croissants. As their name suggests, FB Solution has all your favorite pastries and baked goods available via a frozen cold chain, with a dedicated office in Taipei to solve all your hospitality needs. I spoke with Doreen Chen, FB Solution’s Country Manager in Taiwan, to learn about the journey of a croissant and how French pastries have found their place in the Taiwan market.

你有沒有想過，你最愛的連鎖咖啡店，那些好吃的糕點到底是從哪裡來的？

想自己開店，卻不知道烘焙品要跟誰進貨？你需要的，是一把打開法國職人手藝寶庫的萬能鑰匙，讓你也能端出全台最好吃的可頌。就像名字說的，FB Solution (法念食品)就是餐飲業的解方：透過冷凍冷鏈，把大家愛的法式糕點和麵包送到你手上，在台北也有專屬辦公室，幫你搞定各種餐飲需求。這次我跟 FB Solution (法念食品) 台灣區經理 Doreen Chen 陳怡婷 聊聊，一起看看一個可頌的旅程，還有法式甜點是怎麼在台灣市場找到自己的位置。

It's perfectly normal if most consumers haven't heard of FB Solution. Unlike a retail brand, we work mainly behind the scenes, supplying professional bakeries, cafés, hotels and foodservice operators rather than selling directly to consumers. That said, there's a good chance people in Taiwan have already enjoyed one of our croissants, breads or pastries without realizing it.

FB Solution is part of the Le Duff Group, a French family-owned group with decades of expertise in bakery, pastry and foodservice. Through FB Solution, we bring that French know-how to professional customers across Asia, offering premium frozen bakery and pastry solutions as well as technical support and product expertise. 

In Taiwan, our role goes beyond distribution. We work closely with customers to help them develop their bakery and pastry offerings, share market trends, and provide practical solutions adapted to local needs. In many ways, we act as a bridge between French baking traditions and Taiwanese creativity. Every day, we help our customers transform French expertise into products that resonate with local consumers.

大部分消費者沒聽過FB Solution(法念食品)，其實很正常。我們不像零售品牌那樣直接面對消費者，比較像是幕後推手，主要供貨給專業烘焙坊、咖啡廳、飯店和餐飲業者。不過，台灣很多消費者可能早就吃過我們的可頌、麵包或甜點，只是自己沒發現而已。

FB Solution(法念食品)隸屬於Le Duff集團，這是一個在烘焙、甜點和餐飲服務領域累積數十年經驗的法國家族企業。透過FB Solution，我們把這份法式手藝帶給亞洲各地的專業客戶，提供高品質的冷凍烘焙和甜點產品，也提供技術支援和產品專業諮詢。

在台灣，我們做的不只是銷售。我們和客戶密切合作，幫他們開發烘焙和甜點品項、分享市場趨勢，也提供符合在地需求的實用方案。某種程度上，我們就像一座連結法國烘焙傳統與台灣創意的橋梁。我們每天都在幫客戶把法式專業，轉變成台灣消費者會喜歡的產品。
 

The journey begins in Brittany, France, where our croissants are produced using carefully selected ingredients and strict quality standards, such as AOP butter for example. The croissant frozen doughs are then rapidly frozen immediately after production, which preserves their texture, flavor, and freshness.

From there, they travel to Taiwan in temperature-controlled containers, maintaining the cold chain throughout the journey. Once they arrive, they are stored and distributed to our customers.
The final step actually happens at our customers'. That's where the croissant is baked and prepared for the end customers. A great croissant depends on every stage being executed properly, from sourcing ingredients and production to transportation, storage, and baking. Every link in the chain matters.

這趟旅程從法國布列塔尼開始。我們的可頌在那裡使用嚴選食材生產，品質標準也很嚴格，譬如: 採用AOP奶油。可頌麵團一做好就立刻急速冷凍，把口感、風味和新鮮度都鎖住。
接著，可頌會搭上溫控貨櫃來到台灣，一路維持冷鏈不中斷。抵達後，再進倉儲存，配送給我們的客戶。

最後一步其實是在客戶那裡完成的。可頌會在店裡烤好，再送到消費者手上。一個好吃的可頌，每個環節都要做對，從選料、生產，到運送、儲存和烘烤。整條供應鏈上，每一環都很重要。

One of the biggest misconceptions is that frozen products are somehow less authentic or lower quality than freshly made products. In reality, freezing is simply a preservation method. It doesn't replace craftsmanship; it protects it.

The croissants we distribute are made with high-quality ingredients and developed using the same baking expertise that has been refined over many years. The freezing process occurs shortly after production and helps preserve freshness, flavor and texture until the product is ready to be baked. In many ways, freezing allows us to deliver a product much closer to its ideal condition than if it had spent days travelling through a traditional supply chain.

What makes a great croissant ultimately comes down to three things: the quality of the ingredients, the expertise behind the recipe and the care taken during the final baking process. 
When customers bite into a croissant, they should experience buttery flavor, crisp layers and a light honeycomb texture. Achieving that result requires craftsmanship at every stage, whether in the factory, during transportation, or in the café itself.

市面上最常見的誤解之一就是覺得冷凍產品比較不道地，或品質比不上現做的。其實，冷凍只是一種保存方式。它不是取代手藝，而是把手藝保護起來。

我們分銷的可頌使用高品質食材，背後是多年來不斷精進的烘焙專業。產品做好後即刻急速冷凍，讓新鮮度、風味和口感一路完美保持到烘烤前。換個角度想，比起在傳統非恆溫供應鏈裡跑上好幾天，冷凍反而讓產品更接近它最理想的狀態。

說到底，一個好可頌取決於三件事：食材的品質、配方背後的專業，還有最後烘烤時的用心。
咬下一口可頌，應該要吃到濃郁的奶油香、酥脆的層次，還有輕盈的蜂巢狀口感。要做到這樣，不管是在工廠、運送途中，還是在咖啡廳裡，每個階段都需要用心和對手藝及產品的堅持。
 

Our customers include hotels, coffee shops, bakeries, and other foodservice operators across Taiwan. What makes the Taiwanese market particularly interesting is the level of sophistication among consumers. People here are curious, well-travelled and genuinely knowledgeable about bakery and pastry products.

Taiwanese consumers appreciate authentic French products, but they are also open to innovation. As a result, we don't simply bring products from Europe and expect them to succeed unchanged. We work closely with customers to understand local preferences and adapt our recommendations accordingly.

One example is sweetness. Compared with some other markets in the world, Taiwanese consumers generally prefer more balanced flavours and less sweetness. We've also seen strong interest in products that combine French techniques with local ingredients and inspirations.

Some of the most exciting projects involve creating fusion concepts that blend French pastry craftsmanship with Taiwanese flavors. Whether it's incorporating local fruits such as pineapple or reimagining iconic Taiwanese flavors through French pastry techniques, these collaborations often result in unique creations, such as our pineapple-inspired square croissant, a nod to Taiwan's beloved pineapple cake.
That balance between authenticity and local relevance is what makes Taiwan such a dynamic market for us.
 

我們的客戶包括台灣各地的飯店、咖啡廳、烘焙坊和其他餐飲業者。台灣市場特別有意思的地方，是消費者的品味很講究。台灣人求知慾強又好學、旅行過很多地方，對烘焙和甜點非常了解。

台灣消費者喜歡道地的法國產品，但也很願意嘗鮮。所以，我們不會單單只是把歐洲的產品原封不動帶進來，就期待它賣得好。我們會和客戶密切合作，了解在地人的喜好之後，再進行調整。

甜度就是一個很好的例子。跟世界上其他一些市場比起來，台灣消費者通常偏好風味平衡、不要太甜。我們也發現，大家對結合法式技法和在地食材、富有在地靈感的產品特別有興趣。

最讓人興奮的，是一些融合法式甜點工藝和台灣風味的創意合作。不管是加入鳳梨這類在地水果，還是用法式甜點技法重新詮釋經典台灣味，這些合作常常激盪出很獨特的作品。像我們的鳳梨方形可頌，就是在向台灣人最愛的鳳梨酥致敬。
在道地和在地之間找到平衡，正是台灣市場對我們來說這麼有潛力和活力的原因。

Taiwan's bakery scene has evolved tremendously over the past decade. Consumers are more informed than ever, and social media has accelerated the exchange of ideas and trends from around the world.
One trend that continues to dominate is the croissant. Despite its long history, it remains one of the most innovative products in the market. New shapes, fillings and formats continue to emerge, allowing bakeries and cafés to reinvent it while maintaining its classic appeal.

Pistachio is another extremely strong trend. We've seen growing demand for pistachio-filled pastries, desserts and bakery products, driven by both flavour and visual appeal.
At the same time, consumers are paying more attention to ingredient quality, craftsmanship and authenticity. While eye-catching products attract attention online, customers increasingly expect substance behind the presentation.

Looking ahead, I believe we'll continue to see a mix of premium ingredients, French-inspired pastries and creative fusion concepts inspired by local flavours. Consumers are looking for products that offer both familiarity and surprise. The cafés that succeed will be the ones that combine technical excellence with creativity and storytelling.

過去十年，台灣的烘焙圈變化非常大。消費者比以前更懂各個品項，社群媒體也讓世界各地的想法和趨勢傳得更快。可頌一直是最熱門的趨勢之一。雖然歷史悠久，它仍然是市場上最有創新空間的產品之一。新的造型、內餡和形式不斷出現，讓烘焙坊和咖啡廳可以一再玩出新花樣，同時保留它經典的魅力。

開心果也是非常強勢的趨勢。開心果內餡的酥皮點心、甜點和烘焙產品需求一直在成長，因為它不但美味，顏色也很吸睛。同時，消費者也越來越在意食材品質、手藝和道地程度。吸睛的產品在網路上確實很受注目，但大家越來越期待產品擁有漂亮外表下也要有真材實料。

展望未來，我認為高級食材、法式風格甜點，還有融合在地風味的創意概念，會持續延續發展。消費者想要的是在熟悉的產品中發掘驚喜。而能成功的咖啡廳業者，會是那些把精湛技術、創意和說故事能力結合在一起的店。

My favourite product is still the classic butter croissant. It may sound like the most obvious answer, but I think the croissant is the ultimate test of a baker's expertise. Unlike highly decorated pastries or products with elaborate fillings, a croissant has nowhere to hide. Every element matters: the quality of the butter, the lamination process, fermentation, proofing, and baking.

When everything comes together perfectly, the result is extraordinary. The outside is golden and crisp, while the inside reveals delicate layers and a light honeycomb structure. It's a product that appears simple but requires incredible precision to execute well.

I also appreciate what it represents. The croissant is one of the most recognizable symbols of French bakery culture, yet it continues to evolve and inspire creativity around the world. In Taiwan, we've seen customers and chefs reinterpret it in ways that combine French tradition with local flavours and preferences.

For me, that perfectly reflects what FB Solution is all about: respecting French craftsmanship while embracing innovation and local creativity. A great croissant tells that story in a single bite.

我最喜歡的還是經典奶油可頌。這個答案聽起來可能最理所當然，但我覺得可頌是對烘焙師功力的終極考驗。它不像裝飾華麗的甜點，或是內餡很豐富的產品，可頌沒有地方可以隱藏它的缺點。每個細節都很重要：奶油的品質、折疊壓層、發酵、醒麵，還有烘烤。
當一切都到位，成果會非常驚豔。外皮金黃酥脆，裡面是細緻的層次和輕盈的蜂巢狀口感。它看起來簡單，但要做好，需要非常高的精準度。

我也很喜歡它所代表的意義。可頌是法國烘焙文化最具代表性的象徵之一，但它一直在演變，也在世界各地激發創意。在台灣，我們看到客戶和主廚用各種方式重新詮釋它，把法國傳統和在地風味、在地喜好結合在一起。
對我來說，這完全體現了FB Solution(法念食品)的精神：尊重法式工藝，同時擁抱創新和在地創意。一個好可頌，一口就能說完這個故事。