Welcome & Customer Relationship Management - Exemplary managerial conduct and employee training

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Welcome & Customer Relationship Management
Exemplary managerial conduct and employee training

Date: Wednesday, May 20th 2015 
Time: 14:00 - 17:00 p.m.
Location: CCIFT Office
(Address: 14F-3, N°57, Fuxing North Road, Taipei, Taiwan /
台北市松山區復興北路57號14樓之3 )

This training will enable point of sale managers and marketing and sales supervisors to build strong foundations for customer relationships and gain a clear understanding of how to create positive and lasting relationships.

This detailed understanding will allow participants to become experts in customer welcome and emotional marketing, and they will learn how to more effectively communicate these concepts to their teams and front-line employees.

1. Know-how, interpersonal skills, marketing impact & sales objectives
The foundations of Customer Relationship Management

2. Understanding the motivational process during the contact phase
The customer’s conscious and unconscious mind, education, ego, emotional and relational goals, etc.

3. Actions and attitudes that affect the quality of the customer relationship
Speed, rotation, trajectory, voice, etc.

4. Analysis of the specific requirements of the participants’ business sectors
Hotels, restaurants, luxury boutiques, art and culture, gastronomy and tourism

5. Q&A session & Round table discussion and conclusion.

*A second training session is scheduled on June 3rd 2015. For more information or to register, please click here.


Eric Bidault
General Manager of Think & Do International

Eric Bidault graduated from the Ecole Hôtelière in Paris and has won two prestigious awards in France. He was VP of Marketing for the Lucien Barrière group for 7 years. In 1998 he founded Think & Do International, specializing in the hospitality, lifestyle, tourism and leisure industries. Eric is known for his extensive consulting experience in strategy and marketing (90 locations/11 countries). He has trained hundreds of managers and operational teams and taught at an MBA level at the IMHI ESSEC (France) and at the EHL Lausanne (Switzerland). 

Due to the limited number of space for this training, registration is compulsory.

To confirm your attendance, please complete the reservation form here and send it by email to event(@)ccift.org.tw or FAX to 2751-9865. To cancel without penalty, please provide written notice of cancellation by May 18th 2015, otherwise the full price of the event must be charged.

Rate: □ 900 TWD Members
          □ 1,200 TWD Non-Members

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